Chalkmark

Chalkmark on optimalworshop.com page is tool for getting feedback from customer about our website. We put there some screens from our website and write tasks to do for customer. Below you can see a heatmaps from three tasks of participants clicking:

Heatmap of Home Page - task 1

Then we give access to chalkmark to our testers and wait for feedback. Their work is to click in right place on out website given in task. As we can see 73% of participants clicked correct button so it's quite good result for us.

Heatmap of  Community Page

Heatmap of  Forum Page

Example o grid map

After test we get feedback with analyse about where users clicked with percent amount. We get also informations about how users aswered to our questions.

Results of questionnarie

All this helps us in creating website process. Thanks to this we can create better site, to use of which is pleasure for final user.